Business Plan on topic Launch Party TV Essay Example | Topics and Well Written Essays - 2750 words

Business Plan on topic Launch Party TV - Essay Example The basic and primary business model of this web based TV channel is likely to remain the same. The company will generate its core revenue from subscriptions received. These subscribers will include both individuals and TV networks all around the world. The characteristic that will make the launch party TV channel a unique experience for the users and is likely to be a breath of fresh air in the market, is its exclusivity in providing behind the scenes footage of TV shows and movies. These behind the show footage will mainly include ‘bloopers’ a colloquial term for the mistakes made by the stars of the show during the shooting of the program and interviews with the stars, directors, producers and other related staffs. In addition, the contents of the TV channel will also cover the buildup events and the entire procedure through which a film or TV show is likely to go through before it is finally presented to the audience. The content of the channel will be spread from mo vies to TV channels, music and reality shows, sports, news and other high profile events. The main concept behind the TV channel is to make the viewers acquaint with the stars of the shows and what their true aura is behind the camera. ... ver, the survey also showed that people are more curious in obtaining more and more knowledge about these behind the scene footages, director’s cut and exclusive interviews with the celebrities. Based on this entire concept, the ‘Launch Party TV’ is based which will strive to eliminate the gap between the stars and the viewers and provide a unique experience to its viewers by acquainting them with the entire process of showbiz production. Although due to the uniqueness of the content of the channel, the TV channel is likely to have a target audience of vast demography, but the main chunk is likely to fall between the age group of 18-30 years. Teenagers are more curious about the pre-production process and are inquisitive about knowing how their ‘super and action’ heroes go by in their daily life and how they cope with the challenges and process of production. The main marketing event of the Launch Party TV Channel would be the launching party which wi ll be held in the headquarters of the company. The event will showcase the basic theme of the company and portray its entertainment philosophy. In order to grab the attention of the print and electronic media, a press conference will also be conducted before the start of the main ceremony in which all the major newspapers, tabloids and TV channel will be invited. This will give Launch Party TV a presence in the press and will likely to create awareness among the masses within a short period of time. The main event of the launch party will include performances by some of the current famous rock and alternate music band which will likely to drag teenage audience. In addition, it is also being planned to set up a stand up comedic act in order to lighten the mood and create more amicable environment. The rest of the