Healthy Eating Habits Essay

Eating healthy is said to be the key to a healthy quality life. Our physical fitness and overall health is highly dependent on what we eat. Hence it is very essential to adopt healthy eating habits. It improves your physical and psychological health as well as increases your energy level. Healthy eating habits help reduce the risk of type 2 diabetes, obesity, osteoporosis, heart disease, certain types of cancer and many other health problems. Healthy eating offers stronger bones and muscles. It also helps you look and feel better and energized. Quality food consumption becomes especially important in the present world of high stress and pollution.Making a healthy diet is an essential aspect of modern self health care.Anybody who seriously tried living healthier through a better diet, proper physical activity, adequate rest will overall have better health and a sense of well being, better sleep, improved physical endurance and strength, sharper mental abilities and lower sleep require ments. Healthy eating habits are essential to create a solid foundation for good health. This can be done by avoiding or minimizing excess sugar and processed foods. All these foods are often very high in calories and harmful artificial substances, low in nutrients and high in simple sugars. Consumption of such foods has been linked with a variety of diseases including obesity, diabetes, malnutrition and cancer. What we should emphasize on is actually to ensure a balanced and adequate nutritional intake. It is important to do your best at getting the right quantities of all essential-for-health nutrients, and minimize the risks of getting too much or too little of any. The more natural and less processed the food, the better its health promoting value. Some nutrient loss always occurs during food processing. Such foods are rich in a variety of high quality nutrients like vitamins, minerals, antioxidants, enzymes, fats, carbohydrates, proteins and others.Besides that, we should eat only when hungry and do not overeat regardless of food. This habit helps create a balance in the body that leads to a healthier state of being by letting the body naturally regulate its needs.Do not wait too long unless fasting or cleansing is desired. Therefore, it is crucial to encourage and practice healthy eating habits. This should be done since we are little to make it easier since children are like white sheets and it is the parents’ responsibility to colour them. Our  diet should be healthy and balanced. It should consist of adequate amounts of fats, carbohydrates, proteins, vitamins, minerals, enzymes and fibers. We should include plenty of fresh vegetables and fruits as well as dairy products in our daily diet. Generally, it should be low in fats and rich in proteins and carbohydrates. Last of all, always remember, no food is good or bad. It’s up to us how to balance the variety of foods. Adopt healthy eating habits for good health and physical fitness, leading to a cheerful, healthy life. That way, we can enjoy life to the fullest without any health tribulations.

Traditions and Beliefs

A  tradition  is a practice, custom, or  story  that is memorized and passed down from generation to generation, originally without the need for a  writing system. Traditions are often presumed to be  ancient, unalterable, and deeply important, though they may sometimes be much less â€Å"natural† than is presumed. Some traditions were deliberately invented for one reason or another, often to highlight or enhance the importance of a certain institution. Traditions may also be changed to suit the needs of the day, and the changes can become accepted as a part of the ancient tradition. Folk Beliefs, otherwise known as â€Å"Superstitious Beliefs†, forms part of a people's value systems and culture. They basically reflect the customs, traditions, and mores of a group, which has been based on religious beliefs, opinions, or popular old practices. Also they tell of how a people view the unknown and the Means to appease the gods that control the future. Filipinos still adhere to numerous widely-held folk beliefs that have no scientific or logical basis but maybe backed-up by some past experiences (yet can be dismissed as mere coincidence). Some are still practiced to this day primarily because of ‘there's nothing to lose if we comply' attitude while the others are totally ignored for it seemed downright ridiculous. A number of Filipinos have Folk Beliefs about life, family, luck, wealth, etc. Some of which were presented by the four groups last Monday, April 26, 2010. I have noticed that almost all groups presented folk beliefs about courtship and marriage. Courtship is one that is still being practiced among the strictest of the Filipino families. This is performed by the male (who is the suitor since it is wrong to do it the opposite way) visiting the home of the female. In the olden days, courtship doesn't start until the male suitor had obtained permission from the parents. This was done with the male suitor being accompanied by another respectable elder and approaching either the father or the mother of the female and obtaining permissions days in advanced to visit at a particular day and time. Nowadays this form of getting the parent's permission is still being practiced in the provinces, however, due to western influences, there are ome variations more adaptable to the modern times. One alternative is to make a phone call, asking for the parents' or guardian's permission through an elder to schedule a visit. Another way is for the suitor to approach the parents in a public place, and informally asking for permission to visit. Either way, it is to show proper respect to ask for permission prior to the formal visit. Proper ly greeting the parents by placing the back of the right hand of the parents to the suitor's forehead is practiced to show respect. This is called pagmamano in Tagalog. When the permission has been granted, the suitor whether accompanied by a friend or an elder will visit the girl's home and offers gifts. Gift bags or boxes of goodies or Filipino snacks purchased from a local store and flowers are generally given. The snacks or other goods are offered to the family of the girl then the flowers and special sweets (like chocolate or candies) are given to the girl. In a strict Filipino home, during courtship, the parents are present during the first visit. This is the opportunity to get to know each other. This is sometimes called courting the parents first and winning their hearts and approval then letting the boy or suitor court the girl. Subsequent visits are then scheduled if all went well during the first visit and, depending on how long the courtship will last; the answer is given by the girl with the parents' knowledge as well. After the courtship stage and the girl decides that she also would like to take the suitor's offer of love and commitment, then the girl will give the favorable answer to the suitor. At times it takes months before the answer is given. In the olden days, strict parents would sometimes give a series of tests, having the suitor do some chores like fetching some water from the well, cutting firewood to be used for cooking dinner, helping the father of the girl do some yard or farm work. Nowadays, a more modern approach is being performed by the suitor whereby he offers gentlemanly help to the parents, sometimes carrying groceries as he sees them walking down the streets, offering them a ride if he happens to be driving their way, doing other favors that can help win their favor and better his chances of getting the girl's love as well. After the girl announces to the parents that she is ready to be engaged the parents would be around to congratulate the suitor. From then on, the suitor is treated like a member of the family. Sometimes, even before marriage, the suitor is introduced to the friends and relatives of the girl's immediate family as future part of the family or future son-in-law. Engagements may take longer than a year, and then the date shall be set for marriage. During the waiting period they are free to go on dates, at times with a chaperone. Nowadays, after the first few chaperoned dates they can date on their own, especially those who live in the cities where it is not as strict as in the rural areas of the country. When the two decides that they are ready to get married, then the pamamanhikan (official request of the male and his parents or guardians for the girl's hand in marriage) begins. This is usually done in the evening after dinner. Then, if the parents of the girl agree, they will give them their blessings and set the date of the wedding. The engagement sometimes last from several months to a couple of years due to extensive preparations. The majority of Filipino weddings are now Catholic weddings, but some native traditions remain. Most have special â€Å"sponsors† who act as witnesses to the marriage. The principal sponsors could be godparents, counselors, a favorite uncle and aunt, even a parent. Secondary sponsors handle special parts of the ceremony, such as the candle, cord and veil ceremonies. Candle sponsors light two candles, which the bride and groom use to light a single candle to symbolize the joining of the two families and to invoke the light of Christ in their married life. Veil sponsors place a white veil over the bride's head and the groom's shoulders, a symbol of two people clothed as one. Cord sponsors drape the yugal (a decorative silk cord) in a figure-eight shape–to symbolize everlasting fidelity–over the shoulders of the bride and groom. The groom gives the bride 13 coins, or arrhae, blessed by the priest, as a sign of his dedication to his wife's well-being and the welfare of their future children. The four groups, as far as I can remember, presented more beliefs and traditions about death, marriage, life and luck. These were: †¢ The table should not be cleared while an unmarried woman is still eating because she might end up an old maid. †¢ Do not sweep your floor at night or else you are sweeping your luck out of the house. †¢ If one cuts his fingernails at night, a member of the family will die. †¢ One must not organize teams of 3 or 13, otherwise one member will die. †¢ Eating Pancit on their birthday will enable them to live longer. †¢ The use of the word â€Å"Po† or â€Å"Opo† means â€Å"Yes† in a very polite manner. It is usually said by a young person to an elder. Holding a family reunion to celebrate a birthday in the family, fiestas, for Christmas or New Year's Celebration. †¢ One must be able to have â€Å"handa† during feast days. The first belief tells me that when you clear the table while an unmarried woman is still eating, that woman will stay single all her life. I still don’t believe in such belief because I have met and seen single women getting married even if this clearing of tables while they ate happened to them. This is also my very first time to hear such belief. The second belief is one I heard when I was still very young. I was at my grandfather’s house at Negros Oriental one summer. One night, there housemaid swept the floor and was scolded by my grandfather’s sister for doing such act. I wondered why and so I asked my parents about it. They, too, didn’t know why sweeping floors during night was not allowed. Now, I know why. I still don’t believe in such belief although luck in that house has gone in and out. I believe it’s just coincidental when someone sweeps during the night and then you become very unlucky in the future. The third belief is somehow coincidental for me when you cut your fingernails and someone in your family dies. I have also tried a lot of times already cutting my nails at night and I have also tried losing a member of my family already but I don’t think it was because of what I did. I don’t see any connection between cutting fingernails during the night and death. With the fourth belief, I have heard this since I was in my grade school years. I still hear such until now. I usually go around with two of my very close friends. We always take pictures of ourselves yet not one of us has died, fortunately. I was told that whoever is in the middle will die first. It sounds pretty scary at first especially when I was still very young and innocent. However, as I grew up and hear such, it becomes lame to me and somehow funny because I have had lots of experience already with having two friends with me. The group presented this by three people who was about to take a picture of themselves and then their friend told them they shouldn’t be three otherwise the one in the middle will die. And so they invited more people to join them so they wouldn’t be three. The fifth belief tells me that eating Pancit will make your life longer. I always hear such especially during festivities and celebrations. On birthday celebrations, there is always pancit on the table because it is said that this will make you live longer on earth. They always say â€Å"pansit, pampahaba ng buhay†. I’m pretty sure it is such because pancit is long. We don’t usually practice such tradition in our family. The sixth belief shows respect to the older people when you say Opo or Po. It is our tradition to say such. We also â€Å"mano† or kiss the right hand of an older person when we greet them. Actually, you don't really kiss that hand. You just bow a bit, and gently take the older person's right hand with your right hand, and move it towards your own forehead. Sometimes, it's the back of their hand that touches your forehead. In our family, we practice such tradition as a sign of respect. When we got to our province in Negros and get to meet with the very many relatives of ours, we â€Å"mano† every older relative. Other relatives of ours especially my aunts and uncles who are in their late 20’s and early 30’s wont let us â€Å"mano† them because they don’t want to be â€Å"old†. The seventh and eight traditions have been practiced for years by almost all Filipinos. These happenings bring family members together especially those who are living away or are working in different places and rarely have the chance or time to come home. The presence of family visitors and reuniting members delight the other members of the family, aside from stories and gossips to tell. And, if a visitor is a foreigner or a relative who comes from abroad, the family is very proud especially when the neighbors are around, and offers everything just to please the visitor. Once the visitor is gone, the family will either praise or mock the visitor. It’s mostly not the presence but the presents. We always celebrate feast days by having handa and inviting people to eat inside the house. In our family, we do the same during our village’s fiesta. We invite friends, relatives and neighbors to dine and celebrate with us. Such tradition brings families and friends closer and patches up the times you missed together. With the very many traditions and beliefs of the Filipinos, I can say we only practice a few. Our family is not the type who believes in such beliefs. We only practice those traditions that are very common like celebrating festivities and occasions and giving of gifts during special days. I don’t believe in these beliefs because they sound ridiculous for me but I respect them and the people who believe in them. We were not raised believing in folk beliefs because they are mere stories and doesn’t have any connection with the real world. Sometimes, I wonder why people have made so many beliefs. Is it their way of scaring people especially beliefs about death and misfortune? I believe it is only you who can bring luck to yourself and it is not harmful to believe and practice such beliefs and traditions. I just learned that folk beliefs are not real and not practical and one’s life must not always work around with beliefs.

A Passage to India: Culture Clash

CONTEXT British context ?Forster was a British writer and most of his readers were British. His work reflects also England and the period in which Forster lived and wrote. He is commonly regarded as an Edwardian novelist, because his first four novels were published during the reign of King Edward VII (1901-1910); in this period his values and outlook were developed. ?England had undergone the traumatic experience of the First World War; more than 750000 soldiers were killed, along with another million from other parts of British Empire. Between 1912 and 1924, the British policy had also changed: there were two main parties, the Liberal and the Conservative. ?British Empire was changing. The change was more evident in Ireland. Ireland gained the indipendence in 1921. KEY POINTS ?FULL TITLE: â€Å"A Passage to India† ?AUTHOR: Edward Morgan Forster ?TYPE OF WORK: Novel ?TIME AND PLACE WRITTEN: 1912-1924 England ?DATE OF FIRST PUBLICATION: 1924 ?TENSE: Past ?THEMES: Culture Clash ; Friendship; Ambiguity; Religion ?CHARACTERS: Dr Aziz, Mr Fielding, Adela Quested, Mrs. Moore, Ronny Healsop ? SETTING ( TIME ): 1910s or 1920s SETTING ( PLACE ): India, specifically the cities of Chandrapore and Mau. Carico†¦ CHARACTERS Dr Aziz ?Is the central Indian character in the novel. ?He works at the government hospital in Chandrapore. ?He writes poetry and his favorite poetic themes are: the Decay of Islam and the brevity of Love. ?He’s described as a true â€Å"Oriental† person. ?He’s very goodwill and his impulsive nature get him into situations that cause him trouble. ?Like many of his friends prefers to communicte throught confidences, underlying words and indirect speech ? Like many other Indians struggles with the problem of the English in India.CHARACTERS Mr Fielding ?The principal of the Government College (that is, a British? run school) in Chandrapore. ?He has â€Å"no racial feelingâ€Å". ?He’s far and away most the successful at developing relationships with native Indians. ?He’s less comfortable in teacher – student interaction than he is in one -on- one conversation with another individual ? Serves as Forster’s model of liberal humanism. ?At the and of the novel Forster seems to identify with Fielding less. CHARACTERS Adela Quested ?Her character develops in parallel to Mrs Moore’s one ?She’s an individual and educated free thinker Adela hopes to see the â€Å"real India† ?She puts her mind to the task, but not her heart and therfore never connects with Indians. CHARACTERS Mrs. Moore ?Mrs. Moore serves a double function in â€Å"A Passage to India† ? She’s initially a literal character. ?She becomes more a symbolic presence. ?The solution to the problem in India. ?Her name becomes more associeted with Hinduism ?She’s the heroine of the novel CHARACTERS Ronny Heaslop ?Forster ‘s emphasis is on the change that happened, when Ronny firs t arrived in India. ?Ronny’s character is a sort of case, an exploration of the restrictions of English colonial. Ronny’s tastes, opinions and even his manner of speaking are no longer his own, but those of older, ostensibly wiser British Indian officials. ?Clash with both Adela and his mother, Mrs. Moore. CHARACTERS There are also some characters that are less important that the previous and are: ? Mahmoud Ali: a Moslem and a close friend of Dr Aziz. ?Major Callender: the head of the government hospital in Chandrapore. ?Professor Godbole: an Indian who teaches at the college of Chandrapore. ?Hamidullah: a Moslem, educated at Cambridge University. ?Mr. McBride: the district superintendent of police in Chadrapore.Carico†¦ DEEPENING ON FEMALE CHARACTERS ?Adela Quested ?A young Englishwoman who comes to India With Mrs. Moore. ?She is expected to marry Mrs. Moore's son Ronny Heaslop. ?Her behavior radically affects the lives of the characters around her. ?On a symboli c level, Adela may also represent most people's inability to communicate or to understand the deeper patterns and meaning of life. While she is at Fielding's tea party, she remarks that she is not planning to stay long in India. ?She breaks off her engagement with Ronny and stays with Fielding for a while before leaving India and returning to England.She does not reappear after this. DEEPENING ON FEMALE CHARACTERS ?Mrs. Moore. ?She is the most sensitive and reflective of the English characters. ? An elderly widow, she is the mother of Ronny Heaslop, She also has another son, Ralph, and a daughter, Stella, by her second marriage. ?Mrs. Moore is introduced in Chapter two when she meets Dr. Aziz in the mosque in Chandrapore. Her they talk, and a friendship develops: Aziz is happy to have met an English person who is sympathetic toward him and India, while Mrs. Moore finds Aziz charming, intelligent, and interesting. ?In the meantime, Mrs.Moore argues with Ronny and when it becomes clea r that Ronny and Adela will not marry, Mrs. Moore realizes that her duties there were evidently finished. She doesn’t want to see India; Mrs. Moore has lost interest in the trip. For her, the echo's message is â€Å"Everything exists, nothing has value. † Shortly thereafter? just before Aziz's trial? she leaves India; we later learn that she has died on the voyage back to England However, her presence continues to be felt after her death. ?At the end of the novel, the spirit of Mrs. Moore returns to India symbolically in the form of her daughter Stella, who has married Mr.Fielding. THEMES Culture Clash ?The clash between two differents cultures, those of the east and those of the West. ?The West is represented by the Anglo – Indians in Chandrapore. ?Their social life centers around the Chandrapore Club. ?They have no desire to â€Å"understand† India or Indians. ?The East is represented by the Indians. ?We have a clash also between two distinct group of I ndian: Moslems and Hindus. ?â€Å"Hindus have no idea of society†. THEMES Friendship ?Is one of the most important things in life. ?There are many friendships : 1. Dr Aziz and his friends Hamidullah and Mahmoud Ali . Dr Aziz and Mrs. Moore 3. Aziz has a curious friendship with Professor Godbole. 4. British and Indians ?Impersonal forces at work in India will not yet allow the friendship between English and Indians. THEMES Ambiguity ?â€Å"A Passage to India† is full of ambiguity. ?In chapter 7 are introduced two terms that are repeated several times througthout the novel: â€Å"mistery† and â€Å"muddle†. ?Doubt and ambiguity surround two different events in the book that occur at the Marabar Caves: 1. Those of Adela. 2. Those of Mrs. Moore. THEMES Religion ?Religion is the major preoccupation in the book. The three parts of the book; Mosque – Cave and Temple, generally correspond to these religions: 1. Aziz loves the cultural aspects of his Islami c heritage. 2. The Anglo – Indians are spokemen of Christianity 3. Professor Godbole is the central Hindu figure in the book. His belief is the most representative of the true spirit of India. STYLE ?â€Å"A Passage to India† is written in the third person, with an impersonal narrative voice. ?The narrator is apparently omniscent. ?The narrative focus shifts from a description of external events and enters the consciousness of one character or another. At the same time, however, the narrative withholds a full explanation of certain events, most notably the misadventures that befall Mrs. Moore and Adela Quested at the Marabar Caves. Indeed, in recounting these details, the narrator is ambiguous rather than omniscient. STRUCTURE ?â€Å"A Passage to India† is divided into three parts or sections: 1. Part 1 , titeld â€Å"Mosque†, takes place during the cool, dry season. 2. Part 2, titeld â€Å" Caves†, takes place during the hot season. 3. Part 3, tit led, â€Å"Temples†, takes place during the rain season. ?Part 3 is the shortest of the three sections of the novel and might be considered as an epilogue.SETTINGS ?Chandrapore and in the Marabar Caves ?Within the town itself the author identifies several settings: 1. Civil Station 2. Chandrapore Club 3. Public places ?The third section is set in the town of Mau, a Hindu state several miles from Chandrapore. SETTINGS Although Forster uses poetic license in naming places, the settings correspond to real places in India. The novel's main city, Chandrapore, is actually based on the Indian suburb Bankipore, part of the city of Patna in the northern region of Bihar. The invented name, however, is not so far fetched.Forster probably chose this city for its different representation of India: its culture, history, and nature are all noteworthy. The town of Mau, is an example of an Indian hill station, a retreat from Indian plains that offers a serene place of beauty to both tourists and natives. The Marabar Caves about which Aziz knows so little are based on the Jain Temples on the Barabar Hills, once considered a retreat for Jain monks. The most impressive of the four caves on the Barabar Hills is Loma Rishi. The three other caves on the Barabar Hill are Sudama), Karnachopar, and Visvajhopri. SYMBOL ?The most obvious symbols are mosque and cave.Both for Aziz and Mrs. Moore, the mosque is a symbol of refuge and peace, a sanctuary. The first meeting of Aziz and Mrs. Moore takes place in the mosque at night, under the moonlight. Mrs. Moore has gone to the mosque because she is bored with the play she has been attending at the Chandrapore club. ?The mosque, is a symbol of the â€Å"real† India. ?The cave bears some resemblance to the mosque, in that both are closed spaces. Here, however, the resemblance ends. The cave is dark, featureless, and menacing. Although there are many caves at Marabar, it is impossible to distinguish one from another; they are all alike. We don’t know the real meaning of this symbol but It is at least certain that whatever else they might suggest, they stand for misunderstanding and meaninglessness, or what Mrs. Moore calls â€Å"muddle. † THE UNCERTAINTY IN THE CENTRAL EPISODE. ?One of the most unique aspects of Forster's novel is the uncertainty, the sense of not defined, which is focused on the central episode of the book: the alleged attempted rape in Marabar caves. In fact, the writer says nothing about what actually happened in the caves; in the novel there is a contrast between the before and the after that leaves the door open to interpretation. Forster himself said so very ambiguous, â€Å"In the caves there is, a man an hallucination or the supernatural. If I say it becomes whatever the answer, a different book. â€Å" ? This uncertainty is also present in the film: between the before and the after there’s a sharp cut that the viewer can interpret as he wishes, by carefully ob serving the scene we can feeling that Aziz is actually entered the cave with Adela but we aren’t sure of what he did. EXTRAS Islam Hinduism In Islam, belief in one God is the most important belief.Their God is called ALLAH, the Almighty, Creator and Sustainer of the universe, who is similar to nothing and nothing is comparable to Him Hinduism is commonly percived as a politheistic religion. Indeed, most Hindus would attest to this, by proffessing belif in multiple Gods. Islam exhorts man to consider himself and his surroundings as examples of Divine Creation. The trees belongs to God, The sun belongs to God†¦ The mayor differences between the Hindu and the Muslim perception of God is the common Hindus’ belif in the philosofy of Pantheism. The common Hindu considers everything as God.The major difference between the Hindu and Muslim belifs is the difference of the apostrophe â€Å"s† Hinduism has a caste system, with four major castes. Members of each are re quired by strict religious laws to follow hereditary occupations and to refrain from intermarriage or eating with members of another castes. The highest or priestly and intellectual caste is that of Brahmans,. The remain three are: Kshatriya (warrior caste), Vaisya (agricultural caste) and Sudras ( the low caste) In Islam, all humans are created equal, infact Islam rejects characterizing God as favoring certain individuals or nations.Everyone may distinguish himself and get His favour through virtue and piety. Cow is a sacred animal. Cows can’t be killed or eaten Muslims belive that each person has a body and a soul. Your faith and actions in this life will determine your fate in the life after Death. Hiduists believe in body and soul. Your soul returns to your body after death. Your status of caste in next life depends on your deeds in the previous life.

Smith & Falmouth Online Essay Example | Topics and Well Written Essays - 1750 words

Smith & Falmouth Online - Essay Example This report describes the current culture at Smith & Falmouth as well as various controls for organizational performance. In addition, recommendations to better enhance the business are proposed. At Smith & Falmouth, it is a team-oriented organization which relies on various professional and technical expertise to accomplish sizeable projects mandated at the strategic level. As a team leader, the Chief Operational Officer acts as the project leader, dictating the activities of various colleagues (at similar levels in the management hierarchy) and subordinate peers. This team-oriented philosophy consists of a leader who directs the activities of the group, demanding compliance and routine reporting on project activities. However, the transformational leadership style, according to two specific organizational theorists, involves a leader who also uses actions which are â€Å"visionary, values-based, emotional, intellectually-stimulating, and charismatic† (Antonakis and Hooijberg, 2008: 2). Having a project team leader who can be both the authoritarian and the inspirational leader provides a clear job description for the project leader and demands that the individual in this leadership role maintains the correct balance of personality to accomplish group unity and performance. This is very much a top-down organizational hierarchy where managers of the same level or business status cooperate via means of special projects, typical of many companies today, requiring transformational leadership. Transformational leaders should be more well-versed in psychological theory, as they often have to assess the self-worth of various staff individuals to determine how to involve the individual in group activities and to commit to organizational goals (Avolio and Bass, 2002). The Chief Operations Officer is continuously praised for their dedication to the project and their ability to coordinate group activities

Key Developments within the Global Airline Industry Essay

Key Developments within the Global Airline Industry - Essay Example The researcher states that the growth of the airline industry is averaged at 5 percent annually through the estimates have changed due to changing economic conditions and differences in air travel safety across continents. According to the International Air Transport Association (IATA), the industry experienced a $ 4 billion decline in profitability in 2011. Surprisingly, analysts point that global air travel passengers will hit a mark of 3.5 billion passengers annually in2015 which is a 30 percent increase from the current figures. IATA clarifies that increase in global fuel costs will impact negatively on the profitability of many airlines since it is estimated that global airlines will experience about $ 1.6 billion fuel cost increases. Accordingly, fuel costs account for about 35 percent of airline costs currently, up from 15 percent in 2000. Numerous uncertainties such as the recent global financial crisis and global terrorism have negatively affected the profitability of the in dustry. The developments have led to shifts in t global air travel services provision as major global players have intensified competition in the new centers of production. Additionally, the emergence of new international financial hubs such as China has led to movements of major airlines from their home markets to new high growth markets. Transnational corporations like the World Trade Bank and International Monetary Fund have facilitated globalization through the elimination of barriers in trade and investment flows among the nations. There are numerous factors affect the competitiveness of the airline in the domestic market. Some factors include the level of technological innovation, the influencing factor creation, and organization of the airline. According to Porter’s diamond model, the structure of the industry, the rivalry of the firms, the factor conditions, demand in the market and supportive industries are the important internal factors that determine the success of the firm in the domestic or national market.

Presence or Absence of Negligence by Nurses Essay

Presence or Absence of Negligence by Nurses - Essay Example It is evidently clear from the discussion that the presence of an IV infiltration should have been identified, noted and taken care of immediately. It was the duty of the nurse who had done the overnight shift check up on the patient to ensure the best interest of the patient. This should have included ensuring that any single complication is noted, properly examined and proper care is given to deal with it. However, this was not the case as can be seen in the case study. The nurse who had done the rounds during the shift when the infiltrate was discovered had seen the infiltrate, failed to record it in the patient’s chart and additionally ignored it. In this case, the nurse had failed to perform her duty of ensuring quality care, health, and safety of the patient. Here is the case of professional negligence rather than ordinary negligence. The parents are in this case right to sue her for negligence and the consequent complications/damage (scarring and motion loss) that resul ted from the lack of action. Negligence is proven by four main elements. The first element is the duty which begins at the moment the patient meets the healthcare provider. The other element is the breach of duty. This according to Helm, occurs when the care provider fails to provide all necessary care and conduct to the patient. Damages, which is the next element is when harm occurs from neglect or breach of duty. The last element is causation. This is determined when the harm is done can be directly associated with lack of proper care. Ordinary negligence is defined as the failure to provide care that any other person would have provided in a particular situation. Professional negligence, on the other hand, involves malpractice done by an expertise such as a doctor or qualified nurse.

Research Assignment Paper Example | Topics and Well Written Essays - 1500 words

Assignment - Research Paper Example It is worth mentioning in this regard that the company has taken several precautionary measures relating to environment by identifying and applying production processes imposing a minimum impact on the natural environment (Campbell Soup Company, â€Å"Nourishing Our Consumers, Neighbors, Employees, and Our Planet†). In order to combine the company’s efforts in attaining the predetermined objectives towards developing a sustainable environment, the company has established and divided its long term goals and targets into six basic areas which can be identified as water conservation, sustainable agriculture, carbon intensity, waste management, energy, and sustainable packaging. Thesis Statement The discussion conducted henceforth attempts to critically analyze the role of Campbell Soup Company in discharging its Corporate Social Responsibilities (CSR) with due consideration to its performance over the recent years. Facts Related to the CSR Activities of the Campbell Soup C ompany In relation to its CSR activities, the primary goal of the company is to reduce the use of water and Green House Gas (GHG) emissions in the process of manufacturing products, i.e. various food products. The other supporting goals include reduction of energy usage upto 35% and augmentation of energy sources up to 40% utilizing the renewable sources of energy. Furthermore, the company aims to recycle 95% of wastes generated due to its global operations thereby reducing the use of water and mitigating carbon footprints upto 20% (Campbell Soup Company, â€Å"Nourishing Our Consumers, Neighbors, Employees, and Our Planet†). As per the recent facts, Campbell’s performance during the fiscal year 2011 (i.e. from Aug 1, 20110 to July 31, 2011) and its achievements in the fiscal year 2012 can be identified as listed below: The company has been constructed on 60 acres of a solar field with 10-MW power generating capacity In its largest manufacturing site, 24000 sun trackin g panels have been installed to generate at least 15 percent of the electricity needed for its operations The company’s donation to environmental control measures increased in the current fiscal year to $40 million The company has also introduced an innovative initiative titled as ‘The Way We Work’ in order to build safe and socially responsible working environment to ensure integrated results The company has also instigated school support programs by launching Campbell’s Labels for Education with an aim to generate environmental awareness amid the society The company has also declared a charitable commitment of $10 in its home town in New Jersey Corporate Social Responsibilities Issues Faced by Campbell Soup Company With due significance to Campbell’s worldwide operations, the company has been identified to witness four major issues related to its CSR activities. The issues majorly relates with nourishing consumers, neighbors or community members, employees and the planet at large. Nourishing Consumers The company plans to invest significantly towards the enhancement of innovation capabilities

Business Plan on topic Launch Party TV Essay Example | Topics and Well Written Essays - 2750 words

Business Plan on topic Launch Party TV - Essay Example The basic and primary business model of this web based TV channel is likely to remain the same. The company will generate its core revenue from subscriptions received. These subscribers will include both individuals and TV networks all around the world. The characteristic that will make the launch party TV channel a unique experience for the users and is likely to be a breath of fresh air in the market, is its exclusivity in providing behind the scenes footage of TV shows and movies. These behind the show footage will mainly include ‘bloopers’ a colloquial term for the mistakes made by the stars of the show during the shooting of the program and interviews with the stars, directors, producers and other related staffs. In addition, the contents of the TV channel will also cover the buildup events and the entire procedure through which a film or TV show is likely to go through before it is finally presented to the audience. The content of the channel will be spread from mo vies to TV channels, music and reality shows, sports, news and other high profile events. The main concept behind the TV channel is to make the viewers acquaint with the stars of the shows and what their true aura is behind the camera. ... ver, the survey also showed that people are more curious in obtaining more and more knowledge about these behind the scene footages, director’s cut and exclusive interviews with the celebrities. Based on this entire concept, the ‘Launch Party TV’ is based which will strive to eliminate the gap between the stars and the viewers and provide a unique experience to its viewers by acquainting them with the entire process of showbiz production. Although due to the uniqueness of the content of the channel, the TV channel is likely to have a target audience of vast demography, but the main chunk is likely to fall between the age group of 18-30 years. Teenagers are more curious about the pre-production process and are inquisitive about knowing how their ‘super and action’ heroes go by in their daily life and how they cope with the challenges and process of production. The main marketing event of the Launch Party TV Channel would be the launching party which wi ll be held in the headquarters of the company. The event will showcase the basic theme of the company and portray its entertainment philosophy. In order to grab the attention of the print and electronic media, a press conference will also be conducted before the start of the main ceremony in which all the major newspapers, tabloids and TV channel will be invited. This will give Launch Party TV a presence in the press and will likely to create awareness among the masses within a short period of time. The main event of the launch party will include performances by some of the current famous rock and alternate music band which will likely to drag teenage audience. In addition, it is also being planned to set up a stand up comedic act in order to lighten the mood and create more amicable environment. The rest of the

Business law Assignment Example | Topics and Well Written Essays - 500 words - 1

Business law - Assignment Example The feeling or ignorance pertaining what is happening makes the practice appear ambiguous. The practice worked in the sense that the rich folks controlled the market. Therefore, they had power that determined the flow of income within the market. This increased the mobility of physical cash leading to difficult economic situations arising within the economy. However, the situations did not affect those who pioneered them. Instead, they affected the poor persons within the communities. The parties involved include Hank Paulson, who is a treasury secretary. Initially, he headed Goldman and was the secretary during the time of crisis. On the other hand, Tim Geithner was an appointee tasked with overseeing the effectiveness of the system, and managed to be among those that facilitated the downfall of that system. Most people in the movie have different moral philosophies that justify their actions. They do actions that only serve their personal interests without considering what others may be going through at any one moment in time. Therefore, the principles that the people exhibit have a relationship with what they perform. For instance, Dick Fuld lost his job because he facilitated the downfall of one company. Thus, this showcases him as having some of the worst management principles that lack quality leadership. In addition to causing the downfall, he made away with huge lump sums of money making other people lose their valuables such as money and jobs (Ferrell et al. 160). The parties in question could have experienced different situations had they used different moral philosophies. Such philosophies include applied ethics, which potentially takes a person’s problems and tries to find out the right and wrong concerning the situation. The other philosophy is normative ethics that only makes an assessment of those factors enabling people

Identifying Cash Flow problems and planning for solutions Assignment

Identifying Cash Flow problems and planning for solutions - Assignment Example Of the total sales of $208,000 in January, $20,800 was cash sales, and another $20,280, net of commission was from credit card sales, making a total of $41,080 collectible in the month of sales, namely January. Of the remaining $166,400, $55,470 is collectible in each of the following three months, namely February, March and April. Thus the total collections for the month of April against the sales of $208,000 are only $41,470. The expenses during the month of January are $187,070, of which $103,740 is against variable costs and $83,330 are fixed costs. Consequently, there is a shortfall of $145,990 in the month of January. Similarly, there are shortfalls in the cash flows for the months of February and March to the tune of $106,490 and $46,530 respectively. The cash flow turns positive from April onwards showing that this is a temporary problem, as the cash collections from previous months will compensate for the delays in the subsequent months. However, such situations can recur in future if there is a sudden growth or dip in sales during a particular period. It is obvious, from the above analysis, that the problem arises because of the delay in cash collections. There are several approaches that can be used to tackle this problem. Some of the possible measures that can be taken include taking deposits, offering discounts for prompt payments, and factoring receivables (Katz & Green, 2009, p. 464). In the case of Bulltuff, the most appropriate among these seems to be to offer a discount for early payment. Taking deposits may not be a viable alternative as all customers (dealers) may not agree to it. It cannot be implemented selectively on only a few willing customers. Factoring receivables is likely to be costly. Consequently, offering discounts for early payments appears to be the most workable solution. The company could also simultaneously consider steps to delay the cash outflows

Role of Universities in Research and Innovation Essay

Role of Universities in Research and Innovation - Essay Example Information on research and innovation is necessary for policymakers so that they may be able to see how they can help the universities to promote their innovation and research in the market. Government support is not enough in most institutions. In most cases, universities collaborate with industries in conducting research. Universities have people, units, and function, which are involved in partnership actions that have an effect on technological and economic development. They do this by licensing and spin-offs. Universities differ in the way they organize their programs or activities so as to foster innovation. Research institutions, majorly in the United States, are more concerned about their societies in the recent past. This is because they represent the inner resources of knowledge in those societies (Amidon, Formica & Mercier-Laurent 2005, p.56). Competency of individuals, knowledge and skills and their application has improved significantly in the economy where these individ uals work. Most countries focus on the development, application, preservation, and discovery of all forms of knowledge and skills. These are the humanistic, scientific, and social knowledge. They therefore assist publicly and privately funded universities. The institutions then appreciate these contributions by appropriately contributing to the development in economy. They enhance knowledge linking activities, which improve technology commercialization, enhance workers’ competency, and assist community and organizational change and increase competency of professionals. He also provide social, economic, and cultural organizational analyses to train and educate individuals and to bring individuals and... This paper stresses that universities are directly involved in state and regional innovation processes in many ways. Development strategy emphasize on improving research institution in low and middle-income perspective and placing them at the inner part of development policies. Commercialization and technology transfer initiatives provides the means in which basic research and its market place meet one another. This is where ideas are converted into products, which then drive the new market and business formation. There are several challenges facing universities that need to be tackled for the institution to remain competitive in knowledge economy. One is to reduce student faculty ratio, this needs a plan on operating funds for new enrollment expansion. This needs expansion of faculties and hiring new staff. Many universities invest financially and politically in the development mechanisms of their firms. This report makes a conclusion that the values, economy, capabilities of a community , competence and orientation of workers must all be transforming and developing continuously across a large range of knowledge, changing technology and global conditions. Research in innovation and technology mobility is on a rising field, and its attractive conditions for learning research attract future academic interests. Efforts to improve long lasting capacity building are under acceleration in almost all growing universities. In conclusion, research and innovation are key aspects of knowledge development.

Demand Elasticity of Luxury Automobiles Essay Example for Free

Demand Elasticity of Luxury Automobiles Essay 1. Introduction â€Å"As long as there is a society, there will always be fashion†. It was not surprised a fashion brands, especially a luxury fashion brands became a national treasure which effect the issues in business, political and social area in European countries. Since the Hermas established in 1837, a special development strategy model has formed and matured in European luxury group. Daniele de winter, the CEO of Daniele de Winter Cosmetics state that â€Å"the secret of successful fashion management is a complete blend of creative genius and business management acumen, skill and resourcefulness†. The develop strategy is the key issue for a successful luxury fashion company. With the development of economy and the increase of income, more and more luxury fashion companies expand their business into Asia- Pacific region, especially the Hong Kong and mainland China market. According to the annual report of Richemont, The Pinault-Printemps-Redoute (PPR), Hemes, Bulberry and other luxury fashion companies, the sale revenue of Asia- Pacific region accounts for more than 30% of the Group total revenue. The Change of Global Luxury Fashion Market The word â€Å"luxury† origin from Latin word â€Å"luxuria†, which means an item that â€Å"is expensive and enjoyable but no essential (Waite, 2012)†. In 186 BCE, the victory of army of Gnaeus Manlius Vulso brought such overseas luxury as bronze couches, and costly cloth spreads into Rome. For some Roman historians, the triumph of Vulso marked as the beginning of luxury industry in Europe. With the development of centres, modern luxury fashion industry has become a cross-sectors industry which offers high price goods and service for target consumers. However, in the space of two decades, the modern luxury market has changed beyond recognition. The narrow range of need and demand of target consumers and the exclusive- distribution channels, represented by French Fashion, have been replaced by a mass industry, accompanied by expansion brands with an affordable price by a wider range of consumers. Since the beginning of 1990s, the luxury industry has been recognised and restructured by designers and the fashion designers become the creator of art. According to the statistics from France Economic and Social Council in 2008 (France Economic and Social Council, 2008), with the strategy of â€Å"physical shop/ store† and expansion brands benefit seven million euros. Depending on the diversion and internationalisation, the luxury industry becomes an industry with wider consumers. For example, Hemes, managed by Jean-Louis Dumas, diversities their goods and creates new products. The French luxury manufacture gets a successful on brand art by purchasing crystal brand Saint Louis and Silversmith Puiforcat. Similarly, Richemont Family, the main competitor of French brand, also control numbers of brands, such as Carites, Baume Mercier and Van Cleef Arpells. The second change of luxury industry is the transformation from the handmade custom to industrial standardisation. Taking LVMH as example, there are three cores of product, as wines and spirit, luggage and leather, and fashion and perfume industry. The famous brands in luxury world, like as Moet Chandon, Loewe, Vuitton, Givenchy, Kenzo, Dior and Guerlain, standardise the products like other heavy industries. Along with the profit-seeking financial logic, the marketing and the product standardisation become the major notion with the concept of large-scale product. In the new centre, the concept of luxury industry and the demand of consumers are changing all the time. â€Å"Heritage and Prestige† is the landmark of lots of luxury brands and the enduring value of numbers of particular brands. Comparing with the old style luxury brand â€Å"which used to be a heritage brand† (Coste-Maniere, et al. , 2012), the new concept of luxury, developed by Louis Vuitton and Burberry, means accepted by more consumers. For the occasional customers, they just enjoy the â€Å"right of luxury† in physical store against with the traditional customer-exclusive. In the new era, increasing the number of customers buy the fashion product they could afford, rather than become the royal consumer due to the high price. Consequently, emphasis of consumer need and the competitive advantage means centralising the core value and expending brand boundary simultaneously. 2. 2 The Development Strategy Model of Luxury Fashion Brand The luxury fashion brand originate in European countries which have plentiful historical and cultural background. With the development of servial centres, the luxury fashion industry in European, American and Japanese have become mature and standarlisation. Under this circumstance, the strategy of luxury development in western countries centralize on the brand expansion, striving for the core products and development of brand reputation. 2. 2. 1 Brand Expansion: the Foundational Strategy Under the press of financial-seeking strategy and the changeable of luxury market, the old style luxury fashion brand faces the challenge of development in the mature market in traditional European, American and Japanese region. Under this circumstance, the expansion of brands has become the foundational strategy for a large number of luxury fashion corporates, which offer a new opportunity to stress the brand image, the most significant assets for a luxury fashion company. (Albrecht, et al. , 2013; Uggla Lashgari, 2012; Hoffmann Coste-Maniere, 2012)Many luxury companies breakthrough the traditional product boundary and expensed their business into new market segmentations. For instance, Louis Vuitton, beginning with luggage, invested in other creative spheres: ready-to-wear industry as well as jewellery market (LVMH, 2012), and Gucci, beginning with leather goods, developed all sets of fashion products including leather goods, shoes, ready-to-wear, watches, jewellery and other products. (PPR, 2012). Meanwhile, there are some companies expensed segments into non-traditional area. For example, the luxury jewellery manufacture Bulgari and Italian brand Versace started to offer hotel under their brand (LVMH, 2012) and Armani provide different products from books, furniture and chocolates to restaurants, bars and spas. The another Italian luxury brand, Roberro Cavalli, famous for its fashion apparel for young generation, offer wine and vodka as well as run coffee bar (The Cavalli Caffe) and club (The Cavalli Club). 2. 2. 2 Striving for the Core: The Product Strategy For a global corporate, it is common rules of development depend on the core production or service and then diversification. However, even as diversification, the excellence core production and the strongest sectors within the luxury brands continued to earn the majority of its profits from the traditional products. (Ahrendts, 2013; Beverland, 2005; Miller Mills, 2012). For luxury consumer, they expect to acquire a honorable brands and product so that they emphase on the value of core heritage. The leather goods, the core of Gucci Group, earn 59% of its revenue in 2012 (PPR, 2012). The iconic luggage is the tradition from the time corporate was founded and become the brand image of the LVMH Group. (LVMH, 2011) The turning of Burberry from a ageing British brand to a global luxury brand is a successful product strategy transition. Before 2006, through in a burgeoning global market. Burberry faced a low growth at a rate of 2 percentage every year and two competitors – LVMH and PPR had more than 12 times and 16 times Burberry’s sale revenue. By surving the sectors among Burberry products all over the world, the results indicate the outerwear, as the core, only accourted of 20% of Burberry’s global brand business. Figure 1: the Facts and Financial Statistics of Burberry (Resource from: Burberry, Yahoo Finance) [pic] After brainstorming and formalizing from the administrative board, the New Jersey factore which is making polo shirts was closed and invested in the Casteford factory in Yorkshire which make the heritage trech coat included traditional rainwear and exclusive waterproof gabardine. Burberry also hire Christopher Bailey as the global designer for innovation of core products. The facts and financial statistic of Burberry from 2006 to 2012 in Figure 1 showed that the decision to focus on the heritage opened up a wealth of creativity. By the end of 2012, the sale revenues and operating income had doubled than previous 5 years, achieving $3 billion and $600 billion respectively. (Burberry, 2007; Burberry, 2012) 2. 2. 3 The Brand Reputation: The Brand Strategy The brand is the most valuable part of luxury goods and the motivity of luxury consumption. Once separating from the luxury brand, the goods is the ordinary one. Every successful company sees the brand as the most valuable fortune. they use the advanced marketing logic and marketing operation to motivate the development, explore approaches to express the value and connotation of brands to luxury consumers and attract the royality of customers. As a tool of art, a carrier of history, and a spirit of classic, building-up a high quiality reputation is brand strategy for luxury companies. Since founded in 1847, Cartier, as one of the most established name in the jewellay market, is the reference of ture and timeless luxury. Designing by Cartier, the product distinguishes itself by the unique skills and excellence in design and execution. Nearly in 30 years, the extensive art activities are not competitive without the support by the Foundation Crtier pour l’Art Contemporain (Richemont, 2013). With the development of brand reputation, Cartier is the synonym of modern art and a pioneering approach. Meanwhile, most of luxury brands come from the centre of Renaissance 2. 3 The Features of Chinese Luxury Market Chinese market places the second place in the world of luxury consumption, surpassing the United States since 2008. Along with Japan, China is the strongest market with the increasing demand of 20 percentages. The consulting report from Glob Advantage estimate there are 18 thousand billionaires, 440 thousand multimillionaires and increasing the number of middle class achieving 250 million in 2015 in today’s China (Degen, 2009), which have the strong purchase power and need of luxury fashion industry. Even with the influence of the financial crisis, the sale revenue of luxury fashion in the mainland China rose by 16 percent, reaching about 64 billion RMB. The market research about Chinese market laid a foundation for the development and expansion strategy of luxury brands. The shifting attitudes to luxury brands, the greater sophistication of Chinese consumers and the new geographic markets have become the main features of Chinese luxury market. The three characteristics drive the global strategy of development for luxury brands. Figure 2. According to the survey of McKinsey Company (KPMG, 2013), with the rapidly increase of income, more and more Chinese consumers shifts the attitude to luxury and feel comfortable to purchasing luxury products. The rich consumers which income over 300,000 RMB continued occupy the majority of the luxury purchase. Meanwhile, the statistics show that, the upper middle class (between 100,000 RMB and 200,000 RMB), which account for 22% of luxury goods purchase by the end of 2015, as the Figure 2 suggested, offers the biggest new growth opportunity. 2. 3. 1 The increasing number of overseas travel. In the information era, Chinese consumers have become more sophisticated than before. With the surge in the number of luxury stores, fashion magazine, the Web official site and the use of social media, Chinese consumers familiar with the luxury brands with the help of Internet, overseas travel, and the first-hand experience. For example, the research result indicated that in the last 12 months, the Hong Kong, Taiwan, Macro and Europe become the main destinations of overseas luxury purchase. Figure 3: Where did you purchase your cosmetics in the last 12 months? (Resource from: Global Reach of China Luxury of KPMG) [pic] 2. 3. 2 The increase of new market segmentation The rapidly growth of urbanisation and individual wealth emerge large quantity of geographic markets with sizable pools of luxury-goods consumptions. The luxury purchase and sale revenue of some medium and small cities, such as Qingdao in Shandong province and Wuxi in Zhejiang province, tripled than the previous 5 years. In the following years, the luxury consumption in these medium and small cities will achieve the same level with Hangzhou and Nanjing, the most developed market in mainland China, the sale of which will arrive at RMB 500 million yuan and account for 76% of whole market. 2. 3. 3 The increasing of Counterfeit goods Love for luxury, preference for counterfeit is a unique phenomenon in luxury consumption in Chinese luxury market. According to a report entitled â€Å"Transnational Organized Crime in East Asia and the Pacific† from Office on Drugs and Crime, almost 70% of global counterfeits luxury goods come from China and the value of counterfeit luxury goods imported into traditional luxury market on the order of $25 billion annually. In a confusion society , the luxury consumption of Chinese consumers become more irrationally than western consumer, which depended on the extenral need rather internal need (Zhang Kim, 2013). For Chinese consumers, luxury brands are somethings â€Å"must to have† for them to reinforce their social status. however, the wealth gap between the rich and the poor in China is the largest all over the world, which offer the passion for consumption of luxury counterfeits. The young generation, aged 25 to 34 with limited budget for genuine luxury fashion goods, racked up nearly a quarter fo fake fanciers. 2. 4 The Passion for Luxury Consumption of Chinese consumers China is the second largest luxury market all over the world and attracting the attention of consumption of Chinese consumers. Under the influence of unique economic situation, cultural background and social factor, the behaviour of Chinese consumers in luxury fashion market have the distinctive characteristics. The bling factor influenced by economic situation, the saving face affected by the Confucianism and group orientation as the social factor drive the luxury consumption in Chinese fashion market. 2. 4. 1 The â€Å"Bling† Factor With the emerging of Internet, fashion magazines and social media, more and more Chinese consumers know the brands of luxury brands. However, the cultural concept and history of the luxury fashion brands are far away from numbers of Chinese luxury consumers. For many luxury fashion firms, there is not one typical luxury customer in China due to the different habits, different tastes and different income levels. The â€Å"bling† factor or following the whole market trend remains an important factor for the Chinese consumer in luxury fashion market. For example, according to luxury consumer report of Chinese market, almost 60 percent of the respondents in Tier 1 cities including Shenzhen, Guangzhou, Beijing, Shanghai and other Tier 2 cities, stated that the key drivers for luxury consumption is the willingness to pay a product that just is popular or fashionable goods. Exclusivity or unique is an important understanding of luxury brand for Chinese consumption. There are about one fifth of customers consider that they will pay the luxury goods that are known and appreciated by the minority rather than the famous one. In terms of China’s unique cultural background, the Chinese consumers consider luxury brand value influenced by Confucianism. In the concept of Confucian, the notion of â€Å"mianzi† is defined as a reputation â€Å"achieved through getting on in through success and ostentation†. (Hu, 1944; Dong Lee, 2007) The traditional cultural understanding and effecting about the face saving becomes the strongest and most conspicuous passion for luxury consumption, which means concerning about the impress to other and the visual display than the level of income. The Chinese consumer in luxury world trend to pay a premium product on the luxury brand rather than essential goods in daily life, due to strong desire and pressure of maintaining face. Taking the finding of KPMG as the example, comparing with the apparel, the stronger growth of market for fashion accessories is considerable. Nearly 40% of luxury consumers enjoy the luxury experiences and â€Å"the right of luxury† in a physical store/shop over purchases of luxury items. Overall, the face saving (saving mianzi) relates to the individual image of worth and reputation within a collectivism society. As the result, Chinese consumers are often careful not to lose face by standing out from the crowed when consuming luxury goods. The general strategy Although the market has its particular features, the development of luxury fashion strategy in Chinese luxury market is followed the general rules of luxury firms in global market. As the foundation strategy, the brand extension and production diversification also provide the base of the development in Chinese luxury market. The apparel, handbag, jewellery, fashion accessories and luxury servicers are offered in mainland China, especially in Tier 1 cities like Beijing, Shanghai, and Guangzhou. Promoting the sale revenue of the core products in mainland China, as the product strategy, enhances the brand awareness in Chinese market. Expanding the influence, luxury fashion firms invest large amount of money to popularize the brand reputation as a simple of elegance and grandeur as well as the means of fashion and art. The marketing strategy: raising brand awareness. Due to the lower brand awareness and lack of knowledge of brand value, the royalty of brand in Chinese market is lower than its in traditional European market. The special situation provides a strong externally powerful tool, which means not only expand the value of the luxury brand into a regular group of consumers, but also sway them making a purchase. In recent year, luxury fashion firm invest increasing the number of budget into Chinese market not only promote the brand awareness, but also help the consumers inform a notion about †luxury goods and luxury lifestyle† and why they should purchase luxury goods and luxury services. The brand building-up develop based not only the advertising on hard paper and television, also included the display on luxury goods exhibition and the customised publications. Nowadays, more and more luxury fashion goods exhibition held in Beijing, Shanghai and other cities, which offer a good opportunity for Chinese consumers to visit the luxury goods frequently displayed in store. Meanwhile, more and more consumers visiting the exhibition are not an onlooker. The localisation strategy The luxury fashion brand with high brand awareness contain the European and American culture and value which is living standard of high level, the product and design of high quality. Those values accepted by and attract young generation who trend to, however, it is not accepted by all Chinese consumers who have their own value. Respecting to Chinese traditional culture and integrated it into the product value is the essential of luxury fashion business in China. For example, Louis Vuitton setting Du Juan, the one of top Chinese model all over the world, and advertising as the Chinese image step one right place on direction and help western luxury fashion companies overcome the cultural barriers. This kind of strategy could build up strong attachments among Chinese consumers and help them accepted the unique characteristic of luxury fashion brands. The pricing strategy Price is one of the most significant signals in Chinese business world. For most Chinese consumers, price represented the value of luxury fashion goods. As a result, the luxury fashion products should not go on discount, no matter what the consumer is. The pricing strategy about goods, especially about core products, could bolster a brand’s prestige. For other items, companies could adjust the price according to the market condition and the inventory in order to long-term brand building. The retailing strategy A stupendous store belongs to the luxury fashion company located in the luxury area build up a sense of important and identified by the market. The luxury fashion positioning enhanced if the boutiques are visible to a lot of consumer in major fashion cities. The landmark stores opened in Chinese Tier 1 cities, such as Beijing, Hangzhou and Guangzhou, are the best locations to building the brand image and attracting the target customer groups. The commercial centres and shopping malls in luxury area are welcomed by most of fashion lovers, luxury followers and luxury intellectuals. Meanwhile, the investment on the landmark store is the best and effective way to generate profits and build-up brand royalty. In an Internet era, shopping online has become the major shopping way, especially for the young people. Although most luxury fashion companies have shied away from online channels due to the fearing that e-commerce might reduce the value of the luxury brand. However, for a long-term return and brand building, online platform provides not only a purchase channel, but also an information exchange channel between luxury fashion brand and Chinese consumers. With the developing of GDP and individual income of consumers, the global luxury fashion market and such the emerging market as China, have become the strategic focus of luxury market researcher and the consult company. This report attempts to identify development strategy of the luxury fashion brand, especially in mainland China market through the analysis of the change of global luxury fashion brand, overview of Chinese luxury market and the passion for luxury consumption. All those factors were identified depend on a comprehensive review of luxury fashion goods related researches and market consulting reports. The findings of this study provide a new insight of global and Chinese luxury fashion market for the consumers who interests the luxury fashion brand and a clear strategy guide for market managers of the luxury fashion firms, particular in the time of the company expand their business in mainland China. In addition, the study helps reduce the risks and costs of market research and helps the company overcome the huge gap in a multicultural business environment. First, the findings about the global luxury fashion market and the general development strategy in luxury fashion market all over the world indicated that the achieving the growth while remaining exclusive positioning, and attracting more consumers without losing cachet of brand value is the core strategy for every luxury corporates. The more loyal consumers may weaken due to the popular brands launched in the market because they choose pay a premium goods that majority and identified by small group. Consequently, the balance between growth and unique, the price and quality may be tougher in China than in any other market. However, customization develops quickly as the new trend of luxury fashion industry. The customizing activities have launched in different business sectors, but which is yet adopted by the luxury industry on a board. At presents, the customization just limited on the area of fashion accessories, apparel, handbags, and jewellery, and emphasising on customizing standard products, point of delivery customization and service and producing bespoke goods. Secondly, the increasing the number of consumers, overseas traveller, new market segments and the counterfeits goods have become the main features in the Chinese luxury fashion market in recent years. The features are important of stress the benefits of investment in mainland China. Based on the research findings, International marketers should setting extension strategy that is coherent with branding, merchandising and global image by serving China’s globetrotting shoppers, striking the balance between store numbers and quality and focusing anti-counterfeit goods. For Chinese globetrotting shoppers, the customer relationship management should emphasis global view rather than on mainland China. In the view of higher management board, the corporate organisational structure of the luxury fashion company should reflect the significant of Chinese market by sorting up the processes for generating direct communication between Chinese luxury consumers and the home headquarter. Based on the new market segmentation, the luxury company should upgrade current stores and outlets in order to keep consistent with the global image and emphasis on the business in Tier 1 cities. As the market statistics indicated that the luxury counterfeit goods have become the barriers for development in China, including seizing sale revenue and weakening brand value. Luxury fashion companies should co-operate with customs officials to seize fake goods at ports. Working with international national organisation or international associations should be the third path for anti-counterfeit activities. The co-operation should ranges from such international associations as World Intellectual Property to regional groups like US-focused International Anti-Counterfeits Coalition. Thirdly, the research findings about the passions for Chinese luxury fashion consumption indicated that the â€Å"bling† customers who lack of knowledge about luxury fashion goods or just following the trend account of a part of Chinese luxury consumers. Besides that, Chinese luxury consumption deeply influenced by saving faces and group orientation, which are the part of traditional Confusion value. Targeting different drivers of luxury consumption, managers should have different strategies. For the bling customers, the global luxury firms should invest in improving the brand awareness and expanding the brand value, which could offer a global opportunity to attracting potential customers and building loyalty and repeat customer groups. For the consumers who care about saving face, International luxury fashion markers should draw the outline of visual and outward appearance of rank and status when unfolding their marketing activities. Meanwhile, the companies should emphasise the brand’s country of origin, so the Chinese consumers have the confident to identified and distinguished with other mass products. In addition, the package of luxury goods also need to be recognisable in order to fit the moderate and lifestyle associated with Chinese consumers. Furthermore, in light of the results about group orientation, the management board company should stress the profit of luxury fashion goods as a symbol of social marker and the sale assistants inspire consumer purchases because of the goods could generate a sense of group belonging and conformity of the elite. Due to the group belonging, a special attention should be given to the layout of the physical store and the luxury service of sale staff. No matter who is the consumer, friends will be involved during the decision making process and become potential consumers in the future. Proving high-quality services and creating luxury experience for non-buyers also benefit for making sure that the brand accepted by group and that the consumer does not stand out from others. Finally, about the current expansion strategy in mainland China market, most of luxury fashion companies emphasis the strategy on marking, localization, pricing and retailing coherent with the global business aims. Raising brand awareness and expressing the luxury lifestyle lay the foundation of marketing strategy. In order to respect to Chinese traditional culture, luxury brands should integrate Chinese culture and art into design, package, and store layout of products, which accepted easily by Chinese consumers in different social class. Meanwhile, the research findings indicated that the price is the most important factor which influenced Chinese luxury consumption. Luxury marketers should balance the price between Chinese market and overseas. As for the retailing strategy, the luxury brand stresses the developing of boutiques store and the setting up online distribution channels. However, there are several special attention should be given to price gap between China and overseas, and the online distribution channels. On one hand, comparing with that rarely go on discount in mainland China, the luxury fashion goods is often at a discount at overseas, especially for the non-core products and in the time of Christmas or Summer Sale. On the other hand, the high rate of tax and fees raise up the price of luxury fashion goods in mainland China. According to the law and regulations in China, a luxury fashion goods, such as the eye cream of Estee Lauder native to the UK, is imported into Chinese market with 10% import tariff, 30% consumption tax, 5% sales tax and 17% value-add tax. Including the managing fees, advertising costs and other issues, the price of the eye cream is double in the UK. In the respect of the luxury company, the appreciate discount in Chinese market could promote the desire of consumption and boost the sale revenue; in the respect of tax policy makers in mainland China, reducing the rate of import tariff and consumption tax of international luxury fashion goods could Finally, luxury fashion goods, as a subject of nature, play different or scenarios, different income level, education background, and social – economic factors, as well as exam the type of relationship that seek from luxury fashion brands. On the view of passions for luxury consumption, there are many other drivers, such as collection, appreciation, should take the consideration into further research.

Nature of Sociological Theory

Nature of Sociological Theory THE NATURE OF SOCIOLOGICAL THEORY OKUMAGBA, OGHENERO PAUL, FAYEYE, J.O.   EJECHI, EUCHARIA SOCIOLOGICAL THEORY DEFINITION AND MEANINGS Different people see Sociological theory in different ways. Different people have regarded different aspects of sociology as theory and students are also involved because their works are based on theories. How do we define a theory? In other to give an answer to this question, we must have some definition which must help us in this task. Mennell, S. (1972) distinguished what a theory should be and what by convention is named Sociological theory. He started by saying that sociology theory in some cases is not sociological theory. What this means is that, it deals in most cases with a body of ideas attached to theory, and this is not always their in the strict Sense of it. For Mennel a real sociological theory is formalized and ultimately testable explanations which are accumulated to a large extent in the ordinary process of Sociology Research i.e. sociological theory must be related to Sociological Research. Our theories may only try to explain limited and specific properties of reality. They may belong to some or all area of sociology such as Urban sociology, Sociology of the Family, Political sociology etc. i.e. they may only cover an aspect of sociology and not all. They may be what R.K. Merton calls MIDDLE RANGE THEORIES, i.e. theories that are interested in specific or limited areas e.g Social roles. Mennel goes on to ask the question, what is social theory in the customary sense. Sociological theory is a general collection to topics. it also tends to include the discussion of Some Epistemological issues such as what is science, what is sociological theory. Is it a science? Etc. this is what Stephen Mennel refers to as META THEORY. There is another category which Mennel calls PARA-THEORY. He got this from the works of Ralph Dorhendorf. He defines it as all statement before, around and after Sociological theory which are capable of empirical test themselves but are geared towards theories, We also wasn’t to distinguish this type of theory from what is known a s BASK THEORY. It does not necessary have to be scientifically validated, i.e. it does not contain empirical components as it basis. Although most of the great Sociologists may have developed theory without going on to test them. They ore more or less based on their experience or from reading. Some writers have called the above type GRAND THEORY. This theory is concerned with providing a scheme that can be used to explain the empirical data of research. This type of theory depends on interrelated construct, concepts, prepositions, scientific statements etc. that presents a systematic view of phenomenon by specifying relationship among variables with the purpose of explaining and predicting phenomenon. This type of their is based on data collected from society and it is usually used in explaining certain segments of social reality. We may s ay that Grand theory is based on abstractive ideologies, patterns and principles which undering given nature and social world order i.e. it is global scheme. Ware as empirically based theory concentrates on formulating, generalizing from specific data in other to explain phenomenon. We may say at this point, that the two seems necessary in order to provide a concueate analysis of social reality. However, they may not be isolated from eac h. other. Grand theory tends to be constructed on abstract terms and we may question what process of abstraction does it given to the understanding of the whole social process. Empirically. based theory is derived solely from the data collected from social processes. For Goode and Hatt:†¦. a theory states a logical relationship between facts. From this theory other prepositions can be deduced that should be true, if the first relationship holds. These d educed propositions are hypotheses. To them, and to many others as well, a hypothesis is a minor theory. it â€Å"states what† were looking for† and â€Å"Leads to an empiritical test†. It is a proposition capable to empirical verification but not yet verified. It is apparent at there is more then a semblance of circularity in the reasoning of those who discuss the relationship between a theory and a hypothesis. It is commonly claimed that all â€Å"scientific† hypotheses arc- derivations from empirically supportable theory. It is also typically asserted that every theory had its beginnings in on hypothesis. Hence, one mans hypothesis may be another’s theory. It all depends on the aim and ingenuity of the investigator. Scientific theories are logical systems of propositions which attempt to account for why phenomena ore the way they are and predict their behaviour. Theories are built of data generated, for example Mertonian paradigms and sociological perspectives are synonymous. The direct data generation and theorizing efforts to some aspects of the social world. Thus one can produce specific theories from a particular perspectives e.g. the theory of segmenting opposition and Merton’s social structure and anomie theory fall within the functional perspective. A theory can also be seen as a logically consistent statement of causal laws. Causal laws ore statements of regularities in concomitant occurrences between antecedents and events. The question we should be asking ourselves is, Are we limited by the process of data collection? We have to have a facilitating relationship between the two. Theories which are based on empirical footing helps to direct the grand theory and provides concrete d ata for the grand theory and helps the researcher develop a conceptual framework. The word ‘theory’ derives its meanings and usage from the user. To call a statement a theory is sometimes intended to increase its value by suggesting that it goes beyond ‘mere facts’ e.g when a person says I hove a theory about James he means that he cannot be deceived by him. But sometimes, the word theory as clearly used to reduce the value of a speculative idea by denying it a close connection with reality. In this sense it is often asserted â€Å"tings are all right in theory† but not in practice. Theories would have no value if they did not go beyond facts. Facts are nothing more than statements which we believe to bear truth about particular events which have occurred. Theories ore not meant to be about particular events but about the whole categories of events, it is generally said that Theories or some theories are nothing but general facts. A statement general fact would be either a shorthand or number of statements of the same kind or type, a general statements of the characteristics of a type of events. It is true that all theories go beyond facts; however not all statement which go beyond facts are theories. For example if say that, the colonial masters colonized Nigeria, and established a foreign culture that would otherwise not have developed. I am going beyond facts, but no one can know what culture would have developed if there had been no Colonization in the first instance. However, one can guess, and ones guess is an hypothesis. This guess is not a theory; because it stated something about particular events or particular complexes or events but it states nothing in general about the characteristics of colonial domination. To be testable this theory would have to state the kind of evidence that could be treated as refuting it. Instances of species which have survived being w c-Il adapted to particular environment or instances of Species which were well adapted to a particular environment but which had not survived. In the final analysis, the criterion of a adaptability is the capacity for survival 1.e. One does not really know how adoptable a species is until one has already observed its Capacity for survival. The fact that such a theory is not strictly testable does no mean that it has little value. Its values lies in directing inquiries of the students of evolution In conjunction other theories, some of which are highly testable it has helped evolutionary biologists to explain a great deal. Its own role is programmatic, it says if you are making enquires of this kind, makes a species more or less adaptable table in a particular environment This has proved useful. This example removed the assumption that if is only the social sciences attempt to be satisfied or utilize theories which ore not strictly testable. TYPES OF THEORY Cohen; (1968) in his book Modern Social Theory out lined four broad types of theories and they are as follows: Analytical Theory Normative Theory Metaphysical theory Scientific theory ANALYTICAL THEORY These are like theories of mathematics or logic which may state nothing about the real world but consist of some sets of axiomatic statements which are true by definition and from which other statements ore derived for example Adam Smith’s their on human economy which stress that people tend to maximize their gains while minimizing their losses. NORMATIVE THEORY These theory elaborates a set of ideal state of which one may aspire for example, ideologist fall within this category Normative theories are subjective in the sense that they deal with the ideal or what ought to be rather than what is. METAPHYSICCAL THEORY These are theories which are beyond the senses in other words, they have no empirical foundation. A good example is Darwin’s theory on Evolution of man and Malthusian’s theory of population. SCIENTIFIC THEORIES This is ideally a universal empirical statement which exacts a causal connection between two or more variables (or types of events). At this simplest, it has this form e.g. whenever x occurs they Y occur X = Y. Scientific theories are universal because it state something about the condition under which some events or types of events always occur If theories go beyond facts, they must have a connection with reality. Hence no experience of reality is worth recording, or could be recorded if it is not for theories. The most elementary theories, which we use a re embedded in our language. All language must use certain universal, categories; and to use a universal category is in effect to use a theory. If for example It says’ that ‘James is a deviant presume certain universal characteristics associated with deviance, as opposed to conformity. Without universal categories there will he no communication, without communication there will be no culture, no society, no science, no technology, no shored experience of die world of reality. Theoretical consideration end theoretical concepts, implicit or explicit have an essential rule in shaping the direction of research, in direction observation an and in guiding description itself, For a theory to be used wisely with sharp awareness, awareness users must have the knowledge of its nature and of its varieties. We need to know its concepts and diverse terminological forms they take. We should be familiar with the history of sociological theoretical endeavours with its changing emphasis, its successes and failure, and its promise for the future, These in themselves constitute the subject matter of the studying of sociological theories. SOCIOLOGICAL THEORYAND SOCIAL ORDER Theory is a set of prepositions complying ideally with the following conditions; The propositions must be put in terms of exactly defined concepts. They must be consistent with one another. They must be such that from them the existing generalization could be deductively derived. They must be fruitful i.e. show the way to further observation and generalizations were increasing the scope of knowledge. From the foregoing, sociological theory can be understood in the sense in which the word theory is used in other sciences. Hence it is; ‘a structure of systematically organized law like propositions about society that con be supported by evidence. The aim a sociological theory from the foregoing is explanation that goes beyond description and systematic definition (or taxonomy). Some characteristics of sociological theory. It is needful to odd that many sociological theories do not meet the ideal criteria of science (i.e. universality, empruism, and causality). CHARACTERIST1C OF SOCIOLOGICAL THEORY Theories are thoughts and ideas used to explain particular Social phenomenon or situations in society. It is a set of systematically relatered propositions a imed at explaining a particular situation. They are thoughts, ideas, or conceptual schemes used to solve societal problems. A theory is good and useful when it is able to solve problems successfully. Sociological theories attempts to explain and investigate problems, issues or events within the context of observable social phenomenon, they attempt to offer scientific and theoretical explanation which on the basis of the past have immediate applicability and are also capable of application to similar problems in the future. All theories attempt more than anything also the question â€Å"Why†. All contemporary sociological theories are selective in their analysis of social phenomenon. No one theory con interest or explain a total social phenomenon (such as the Grand Theory by TALCOTT PARSONS and middle range theories by ROBERT K. MERTON) for example, DEMOGRAPHISM as a sociological perspective is concerned with man’s various responses caused by increase in population. Then TECHNOLOG1SM emphasizes the effect of technology on man and social organization, while ECOLOGISM emphasizes the influence of non human environmental on human behaviour. Contemporary sociological theories must be empirically grounded. They are not merely thoughts or speculations. They are not â€Å"armed chair theories† but are based on observable facts that can be subjected to scientific observation and analysis. They are thoughts backed by verified fact or knowledge. Sociological theories tends to state scietific and observable relationships between variables usually between the dependent and independent variables. independent Variable -independent Variable X Y All sociological theories attempts to solve the problem of order in the society, All contemporary sociological theories deal with social phenomenon that are either imposed or generated by the individuals and these imposed or generated phenomena must either be subjective or objective. Finally, any sociological theory that does not fall into these set of categories is not qualified to be called a sociological theory. FUNCTIONS OF SOCIOLOGICAL THEORIES Theories in any discipline have certain function which they perform in investigation info societal problems, It extends the Scope of the original empirical findings by showing the interrelationship between various variables. It provides facts for the accumulation of both theory and research findings. If increase the fruitfulness of research through the successive exploration of the implicajiohs of research findings. lt introduces a ground for the predictions. It entails precision which is derivable from test-ability or verification The importance of precision in theory was stated by R.K, Merton when he wrote those theories which admits a precise precision confirmed by observation taken on strategic importance since they provide an initial basis for choice between competing hypothesis. THE CENTRAL PROBLEMS OF SOCIOLOGICAL THEORY AND SOCIAL ORDER The Problems of Order To take the position that sociological theory centers around the problem of social order may result into laying criticism of conservation ideological bias. To those who sees conflict, they will assume that the position presents or emphasizes order and affirms its desirability. It is certain that people in most societies desire order, they may not accept any kind of order at all cost. The fact that order is desired by many does not justify its central position in sociological theory. When order is presented as being at the centre of sociological theory it is done so because of the following Order is itself something positive, and its opposites only conceivable in terms of it. The very idea of human society presupposes order. The existence of social order is problematic and cannot be taken for grated. The investigation of the problem of order illuminates (or shows) the nature of disorder in its various aspects.

Understanding Medical And Social Model Of Disability Social Work Essay

Understanding Medical And Social Model Of Disability Social Work Essay The understanding of disability is still unknown to many people. The way people see disability have different meaning to the way society see disability. Different cultures have different meaning to the term disability. There are some people, who consider people with disability are paying for their sins. It is believed that they must have done something bad in their pervious life and are paying for it in this life. Because of some cultural differences, they mostly are labelled to be look through negative perspectives. Swain (2003) says that what term societies are meant to use? Disable People or People With Disability. Using the term People with Disability is considered more human and more positive compared to Disabled People it makes people feel part of the society instead of being left out. To make people with disability feel more part of the society the government bought laws so that everyone was equally, the DDA Act 1995. However it got change in 2005. The (Disability Discrimination Act) DDA Act 2005 states that as having a disability for the purposes of the DDA where they have a physical or mental impairment which has a substantial and long-term adverse effect on their ability to carry out normal day-to-day activities. (Department of work pension 2005) Yet what can be considered day to day activities? It is not clearly defined correctly as some people with disability could use some part of their body where there are some who can not. Because of this people with disability are often labelled and left out. Calling someone handicap or dump or deaf and dump is being labelled. Being labelled is quite negative towards people with disability. It makes them feel that the society does not consider them equal. This discourages some people to make friends or go out into the society. Shakespeare (2006) explains that labelling is viewed negatively in the disability communities. It is because, people with disability do not want to be labelled and ask other people for help. Some people do not want to ask for charity. If people do need help, how do they come across it? Do they have to provide evidence that they are disabled? Which moves to the medical and the social model of disability? The medical model of disability is sees the disabled person as the problem. They are meant to adapt and fit in to the world and if its not possible then they are shut away. (Rieser 2002) The social model of disability the social model is a concept which recognises that some individuals have physical or psychological differences which can affect their ability to function in societies.  (Brain.HE 2006) The medical model is used for those that need help. It is with the medical model that people can get support. If individual needs help from the government and need money or any other support they need to go through a series of process where they would have to under assessment to see if they can qualify for help. The medical model is used through examination or testing or by professional expert which will then give evidence if you have a disability or not. The advantage of the medical model is that it can provide support to those that need help. It can provide finical support and can also provide information to those individual that need operation and can also provide guidance to a cure. The medical model can also share understanding towards others as it can make other people understand the similar dilemmas that they may be facing as well. However, a cure was something that could help in understanding that the medical model and gave people the belief that their disability would go away. Yet like any other model that have been discovered the medical model has its fault. For example in the medical model the individual is the one that has an abnormality. That the disability is in the person and the only way is to cure it. Another problem with the medical model was that the environment was ignored. If someone had an accident, it was considered a tragedy yet if someone had been born with impairment, it was considered a disability. The medical model also considered that they are independent on themselves and will always need help from others or charities. It made them look pitiful and helpless. However, the problem was that the medical model is still dominated because, to know what is happening to an individual, they need to be asses. It was also used more as a critique than by the medical professional themselves. It is the job of the professional to find a cure and to help those that need help. Because of the medical model, people began to think differently and the social model comes into process. The social model of disability was the big idea, in the British disability movement. (Shakespeare and Watson 2003 p3 It was a starting point to those who felt that the medical model did not help. It gave those individual the point where they did not need to depend on others. The social model of disability was there to help people with disability feel part of the community. With the model, it can overcome barriers such as labelling and any other barriers that society can come up with. (Crow 1996) pp66) states that the social model was a means to escape. It was meant for those individuals who wanted to overcome any issues regarding disability. The people see that being disabled is not a bad thing. That you can do many day to day activity like any other person. It makes a better social relationship with the society. However, like the medical model, the social model had its fault. Where an individual needs help, now believes that the social model is making them feel that they are too being pitied that they can not do anything by themselves. The model is important because it enables the identification of a political strategy and its main focus was to try and remove barriers, which helped, because the medical model did not try to remove barriers such as external ones. The social model also focuses on the influence of the family, the income, the education and any other factors as well. However, there is now a shift. Once where the medical model was dominated and was the answer to most questions has transfer to the social model. But, here lies the problem as well. The social model is now considered outdate as well. Union of the Physical Impairment Against Segregation (UPIAS) called for an alternative model of disability. Mark, 1999 said that the social model argues that the key issues are that the individual must have a positive identity as disabled. With this it showed that unless you have a label, you can not be given help. This shows that, even though the social model is there to help, the medical model still dominates and now the social model is outdated because people with disability do not want to be looked at as needy. Tom Shakespeare is one of those who believe that the social model is an outdated and that need much more updating. In the journal research in social science and disability he wrote an article dedicating that the social model of disability is now outdated. He explains that the model needs to be improved from new direction. It needs to be improving as social cultures are need and different views are need as its more focus on the British people and needs to be view from different culture as well. The social model of disability is also being criticised by Grabe and Peters (2004) who explain that the social model needs to recognise the significance of bodily experience. That it is not easy to distinguish between people with disability and people without disability. They also explain that the model does not cover everything. The model is there to make a person feel important about them and that they would feel that the model is helping them. Oliver 2009 (p49) criticise that, there are five important things have come from the social model of disability. The first one is that the model does not consider the realities of impairment, as the model is based on misunderstanding because the model is not based on personal experience. The second is that the pain of impairment and disability is ignored by the society. The third is that it is unable to incorporate social sates and social division. The fourth is issues of otherness. This is where it is viewed from other persons perspective, and the final is that the social model is inadequate. This shows that the social model of disability now is outdated as there are many problems that model is facing. In conclusion, it is shown that the social model is outdated and the society needs a new view. But there lies that problem. Because where the social model was a new thing now has become outdated, what will happen when there might be a third model. Will they consider the new model outdates when its time will come. It seems to be going in a cycle. The social model of disability has its fault like the medical model disability. However, unlike the social model the medical model of disability, it is still dominated despite the trend towards the social model, the medical model is needed for those individual who need support finically and support from the government. Yet at the same time they do not want to become dependent on the government as well. This also causes the issues, as the social model of disability is there to support those individual who need to feel that they want to do something for their lives and not just depend on others. Author such as Liz Crow, Tom Shakespeare and Michael Oliver, all believe that the social model of disability is outdated. Their factors are that the social model of disability does not cover all factors that are necessary and needed. They believe that the model needs to be looked at a new angle or modify or even bring in a new model, as the current one is giving problems. If the society does bring in a new model will it not criticize the model as well? As all it seems that people do is criticise that this model is not good or that model is not good. True the social model of disability needs a new change, but despite the model being outdated, the model still helps those individual feel better about them. The model has given encouragement to those individual with disability, the ability to give something back to the society. The medical model of disability is there for the medical professional as guidance in attempt to find a cure as the medical model of disability gives facts only and the social model is there for support and moral and encouragement and is effective to those people with disability. There will be some individual that will complain about their situation compared to others, and will say that they need extra support, but what these people need to understand is that they need to stand up and become braver. True, there have been cases where individuals with disability have had hardships and have had no support, but what they need to understand is that the models do not run their lives; they merely are guidance on how they should live morally and finically. The medical model of disability gives facts and the social model gives support. So despite the social model being outdated, the social model of disability makes it feel to those individual people that they have support that they need, thus the model is still affective. Word Count: 2000