What is the Significance of This Article to Executive/Strategic Think :: essays research papers

Article summaryAudi had faced lots of problems in the U.S. market, and the problem is because Audi has a weak and unclear image in the market and that is why they only sold 83,000 cars in 2001. Their aim is to pay back 200,000 cars a year, with this image it will take them a long time to get to there goal. So, their plan is to make a huge advert campaign to make their image look better in the market. They will start advertising in ne iirks like CNN, and NBC also they will advertise through magazines and newspapers like The Wall Street Journal, USA Today, and New Yorker. Their main target is to avoid the crises they went through when they had a defect in their design which caused an uncontrolled acceleration in their vehicles, and that made sales to go way down. And their main customer target is the concourse who are intrested in buying luxury cars much(prenominal) as BMW. The new step that Audi is presiding to benefit from is their new TV advertisement, which is going to be a t wo minutes long. They want their Ad to include about Audi history and how they are the first people to gift all-aluminum vehicles, which they are light and more strong and they think it is safer from steel. Moreover, they will include information about the car variable transmission, which give the car better fuel efficiency and more power than other mechanical cars. CNN had agreed to run the ads and that is a huge step for Audi. CNN decision will effect the other ad?s and it will limit them with the time they have to put there ad?s on the channel, this ad campaign is the first of its kind and CNN will be the first channel to do such thing.My Interpretation on the articleI think what Audi is doing the best thing, because their image was ruined when they had a defect in their cars, so they have to rebuild their intrust with the people.